{"product_id":"the-age-of-surveillance-capitalism-shoshana-zuboff","title":"The Age of Surveillance Capitalism by Shoshana Zuboff | Technology, Business \u0026 Society","description":"\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Age of Surveillance Capitalism by Shoshana Zuboff\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe Age of Surveillance Capitalism by Shoshana Zuboff\u003c\/strong\u003e is a major work examining how technology companies collect, analyze, and monetize personal data. Zuboff explores the economic and social consequences of a business model built around extracting information from human behavior, making this an important book for readers interested in technology, business, privacy, economics, and society.\u003c\/p\u003e\n\u003ch3\u003eAbout This Book\u003c\/h3\u003e\n\u003cp\u003eIn \u003cem\u003eThe Age of Surveillance Capitalism\u003c\/em\u003e, \u003cstrong\u003eShoshana Zuboff\u003c\/strong\u003e examines a new form of capitalism in which human experience and behavioral data become valuable economic resources. The book explores how digital platforms and technology businesses have developed systems capable of gathering enormous amounts of information about what people do, search for, purchase, watch, and interact with online.\u003c\/p\u003e\n\u003cp\u003eZuboff argues that the collection of behavioral data has developed into a powerful commercial system in which information about individuals can be analyzed to predict—and potentially influence—future behavior. She explores how this transformation affects \u003cstrong\u003eprivacy, individual autonomy, democracy, markets, and the relationship between technology companies and society\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe book also examines the growing power of major technology businesses and the ways digital technologies have changed the relationship between consumers and corporations. Rather than treating data collection as simply a technical issue, Zuboff presents it as a broader economic and social transformation.\u003c\/p\u003e\n\u003cp\u003eFor business leaders, technology professionals, students, and general readers, the book offers a detailed framework for thinking about the value of personal data and the consequences of an increasingly data-driven economy.\u003c\/p\u003e\n\u003ch3\u003eKey Topics Covered\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSurveillance capitalism\u003c\/li\u003e\n\u003cli\u003eBig data and personal information\u003c\/li\u003e\n\u003cli\u003eTechnology companies\u003c\/li\u003e\n\u003cli\u003eDigital privacy\u003c\/li\u003e\n\u003cli\u003eBehavioral data\u003c\/li\u003e\n\u003cli\u003eData-driven business models\u003c\/li\u003e\n\u003cli\u003eArtificial intelligence and prediction\u003c\/li\u003e\n\u003cli\u003eConsumer behavior\u003c\/li\u003e\n\u003cli\u003eDigital markets\u003c\/li\u003e\n\u003cli\u003eCorporate power\u003c\/li\u003e\n\u003cli\u003eDemocracy and technology\u003c\/li\u003e\n\u003cli\u003eIndividual autonomy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Read This Book?\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eThe Age of Surveillance Capitalism\u003c\/em\u003e is valuable for understanding \u003cstrong\u003ehow personal data has become a central resource in the modern digital economy\u003c\/strong\u003e. It encourages readers to think critically about the technologies they use and the economic systems operating behind digital services.\u003c\/p\u003e\n\u003cp\u003eThe book is particularly relevant to today's discussions around privacy, artificial intelligence, targeted advertising, online platforms, data ownership, and technology regulation.\u003c\/p\u003e\n\u003ch3\u003eWho Should Read This?\u003c\/h3\u003e\n\u003cp\u003eThis book is ideal for \u003cstrong\u003ebusiness professionals, entrepreneurs, technology enthusiasts, students, economists, researchers, marketers, privacy advocates, policymakers, and readers interested in the social impact of technology\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTitle:\u003c\/strong\u003e The Age of Surveillance Capitalism\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Shoshana Zuboff\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \/ Technology \/ Social Science \/ Economics\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubject:\u003c\/strong\u003e Data, Technology, Privacy \u0026amp; Digital Economy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e [Edition dependent]\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e [Edition dependent]\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e [Edition dependent]\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExplore one of the most important discussions about \u003cstrong\u003etechnology, personal data, corporate power, and the digital economy\u003c\/strong\u003e with \u003cem\u003eThe Age of Surveillance Capitalism\u003c\/em\u003e by Shoshana Zuboff. Order from \u003cstrong\u003eBOOKBEEN\u003c\/strong\u003e and discover how data-driven business models are transforming modern society.\u003c\/p\u003e","brand":"BookBeen","offers":[{"title":"Default Title","offer_id":53270279979317,"sku":null,"price":2055.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/1731\/5125\/files\/BookBeen-2026-08-11T214923.649.png?v=1786466996","url":"https:\/\/bookbeen.com\/products\/the-age-of-surveillance-capitalism-shoshana-zuboff","provider":"Bookbeen","version":"1.0","type":"link"}