The Age of Surveillance Capitalism by Shoshana Zuboff | Technology, Business & Society

The Age of Surveillance Capitalism by Shoshana Zuboff

The Age of Surveillance Capitalism by Shoshana Zuboff is a major work examining how technology companies collect, analyze, and monetize personal data. Zuboff explores the economic and social consequences of a business model built around extracting information from human behavior, making this an important book for readers interested in technology, business, privacy, economics, and society.

About This Book

In The Age of Surveillance Capitalism, Shoshana Zuboff examines a new form of capitalism in which human experience and behavioral data become valuable economic resources. The book explores how digital platforms and technology businesses have developed systems capable of gathering enormous amounts of information about what people do, search for, purchase, watch, and interact with online.

Zuboff argues that the collection of behavioral data has developed into a powerful commercial system in which information about individuals can be analyzed to predict—and potentially influence—future behavior. She explores how this transformation affects privacy, individual autonomy, democracy, markets, and the relationship between technology companies and society.

The book also examines the growing power of major technology businesses and the ways digital technologies have changed the relationship between consumers and corporations. Rather than treating data collection as simply a technical issue, Zuboff presents it as a broader economic and social transformation.

For business leaders, technology professionals, students, and general readers, the book offers a detailed framework for thinking about the value of personal data and the consequences of an increasingly data-driven economy.

Key Topics Covered

• Surveillance capitalism
• Big data and personal information
• Technology companies
• Digital privacy
• Behavioral data
• Data-driven business models
• Artificial intelligence and prediction
• Consumer behavior
• Digital markets
• Corporate power
• Democracy and technology
• Individual autonomy

Why Read This Book?

The Age of Surveillance Capitalism is valuable for understanding how personal data has become a central resource in the modern digital economy. It encourages readers to think critically about the technologies they use and the economic systems operating behind digital services.

The book is particularly relevant to today's discussions around privacy, artificial intelligence, targeted advertising, online platforms, data ownership, and technology regulation.

Who Should Read This?

This book is ideal for business professionals, entrepreneurs, technology enthusiasts, students, economists, researchers, marketers, privacy advocates, policymakers, and readers interested in the social impact of technology.

Product Details

• Title: The Age of Surveillance Capitalism
• Author: Shoshana Zuboff
• Language: English
• Genre: Business / Technology / Social Science / Economics
• Subject: Data, Technology, Privacy & Digital Economy
• Format: [Edition dependent]
• Publisher: [Edition dependent]
• ISBN: [Edition dependent]

Explore one of the most important discussions about technology, personal data, corporate power, and the digital economy with The Age of Surveillance Capitalism by Shoshana Zuboff. Order from BOOKBEEN and discover how data-driven business models are transforming modern society.