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Predictably Irrational by Dan Ariely — MIT behavioral economist — is the groundbreaking NYT bestseller that reveals why we consistently overpay, underestimate, and procrastinate — and why these mistakes are not random but deeply predictable.
- Reveals how emotions, social norms, expectations & invisible forces secretly shape every decision you make
- Covers 15 eye-opening experiments — from coffee pricing to romantic choices — that expose the hidden patterns of human irrationality
- Revised & Expanded Edition with new studies, reader responses & analysis of the 2008 financial crisis
- Called "Revolutionary" by NYT Book Review | Praised by Nobel Laureate George Akerlof & Publishers Weekly
- Perfect for behavioral economics enthusiasts, business professionals, psychology lovers & curious minds