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- A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
- Told with brutal candor and prodigal generosity, David Ogilvy reveals:
- • How to get a job in advertising
- • How to choose an agency for your product
- • The secrets behind advertising that works
- • How to write successful copy—and get people to read it
- • Eighteen miracles of research
- • What advertising can do for charities
- And much, much more.