{"product_id":"marketing-7-0-philip-kotler","title":"Marketing 7.0 by Philip Kotler | The Next Generation of Marketing","description":"\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eMarketing 7.0 by Philip Kotler\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing 7.0: The Next Generation of Marketing by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan\u003c\/strong\u003e explores how businesses can adapt their marketing strategies to a rapidly changing digital world. The book examines \u003cstrong\u003etechnology, artificial intelligence, automation, immersive experiences, customer engagement, digital transformation, and human-centered marketing\u003c\/strong\u003e, helping marketers understand how emerging technologies are reshaping the customer journey.\u003c\/p\u003e\n\u003ch3\u003eAbout This Book\u003c\/h3\u003e\n\u003cp\u003eMarketing continues to evolve as technology changes the way people discover products, communicate with brands, make purchasing decisions, and interact with businesses.\u003c\/p\u003e\n\u003cp\u003eIn \u003cstrong\u003eMarketing 7.0\u003c\/strong\u003e, renowned marketing expert \u003cstrong\u003ePhilip Kotler\u003c\/strong\u003e, together with \u003cstrong\u003eHermawan Kartajaya and Iwan Setiawan\u003c\/strong\u003e, examines the next stage of marketing and how businesses can prepare for an increasingly technology-driven marketplace.\u003c\/p\u003e\n\u003cp\u003eThe book explores the relationship between \u003cstrong\u003eadvanced technology and human needs\u003c\/strong\u003e, emphasizing that successful marketing is not simply about adopting the newest tools. Businesses must understand how technology can be used to create better customer experiences while maintaining meaningful human connections.\u003c\/p\u003e\n\u003cp\u003eThe authors discuss technologies and trends including \u003cstrong\u003eartificial intelligence, automation, robotics, virtual and augmented reality, the Internet of Things, blockchain, and other emerging technologies\u003c\/strong\u003e. These developments can influence everything from customer acquisition and communication to personalization, service delivery, and brand experiences.\u003c\/p\u003e\n\u003cp\u003eA major focus is the changing \u003cstrong\u003ecustomer journey\u003c\/strong\u003e. Modern consumers move between physical and digital environments, often interacting with brands through multiple channels before making a purchase. Marketers therefore need strategies capable of connecting these experiences rather than treating online and offline marketing as completely separate activities.\u003c\/p\u003e\n\u003cp\u003eThe book also considers how organizations can use technology to create \u003cstrong\u003eimmersive experiences, personalized interactions, stronger customer relationships, and more effective marketing campaigns\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eRather than presenting technology as a replacement for people, \u003cem\u003eMarketing 7.0\u003c\/em\u003e emphasizes the importance of combining technological capabilities with \u003cstrong\u003ecreativity, empathy, human connection, and customer-centric thinking\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eKey Topics Covered\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMarketing 7.0\u003c\/li\u003e\n\u003cli\u003eDigital marketing\u003c\/li\u003e\n\u003cli\u003eArtificial intelligence\u003c\/li\u003e\n\u003cli\u003eMarketing technology\u003c\/li\u003e\n\u003cli\u003eAutomation\u003c\/li\u003e\n\u003cli\u003eCustomer experience\u003c\/li\u003e\n\u003cli\u003eCustomer engagement\u003c\/li\u003e\n\u003cli\u003eDigital transformation\u003c\/li\u003e\n\u003cli\u003eEmerging technologies\u003c\/li\u003e\n\u003cli\u003eImmersive marketing\u003c\/li\u003e\n\u003cli\u003eVirtual reality\u003c\/li\u003e\n\u003cli\u003eAugmented reality\u003c\/li\u003e\n\u003cli\u003eInternet of Things\u003c\/li\u003e\n\u003cli\u003eBlockchain\u003c\/li\u003e\n\u003cli\u003eRobotics\u003c\/li\u003e\n\u003cli\u003ePersonalization\u003c\/li\u003e\n\u003cli\u003eOmnichannel marketing\u003c\/li\u003e\n\u003cli\u003eBrand strategy\u003c\/li\u003e\n\u003cli\u003eFuture of marketing\u003c\/li\u003e\n\u003cli\u003eHuman-centered marketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Read This Book?\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eMarketing 7.0\u003c\/em\u003e is a valuable resource for understanding \u003cstrong\u003ehow emerging technologies are changing marketing and customer behavior\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe book helps marketers think beyond traditional digital marketing by considering how AI, automation, immersive technology, and connected devices can influence the way brands attract, engage, and retain customers.\u003c\/p\u003e\n\u003ch3\u003eWho Should Read This?\u003c\/h3\u003e\n\u003cp\u003eIdeal for \u003cstrong\u003emarketing professionals, entrepreneurs, business owners, digital marketers, brand managers, advertising professionals, students, startup founders, and anyone interested in the future of marketing and technology\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTitle:\u003c\/strong\u003e Marketing 7.0: The Next Generation of Marketing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthors:\u003c\/strong\u003e Philip Kotler, Hermawan Kartajaya \u0026amp; Iwan Setiawan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenre:\u003c\/strong\u003e Marketing \/ Business\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThemes:\u003c\/strong\u003e Digital Transformation, Technology \u0026amp; Customer Experience\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Wiley\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 8, 2021\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 224\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781119668510\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e [Edition dependent]\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BookBeen","offers":[{"title":"Paperback","offer_id":53414279872821,"sku":null,"price":694.0,"currency_code":"PKR","in_stock":true},{"title":"Hardcover","offer_id":53414279905589,"sku":null,"price":1294.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/1731\/5125\/files\/BookBeen-2026-08-27T221158.001.png?v=1787850741","url":"https:\/\/bookbeen.com\/products\/marketing-7-0-philip-kotler","provider":"Bookbeen","version":"1.0","type":"link"}