Marketing 7.0 by Philip Kotler | The Next Generation of Marketing

Marketing 7.0 by Philip Kotler

Marketing 7.0: The Next Generation of Marketing by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan explores how businesses can adapt their marketing strategies to a rapidly changing digital world. The book examines technology, artificial intelligence, automation, immersive experiences, customer engagement, digital transformation, and human-centered marketing, helping marketers understand how emerging technologies are reshaping the customer journey.

About This Book

Marketing continues to evolve as technology changes the way people discover products, communicate with brands, make purchasing decisions, and interact with businesses.

In Marketing 7.0, renowned marketing expert Philip Kotler, together with Hermawan Kartajaya and Iwan Setiawan, examines the next stage of marketing and how businesses can prepare for an increasingly technology-driven marketplace.

The book explores the relationship between advanced technology and human needs, emphasizing that successful marketing is not simply about adopting the newest tools. Businesses must understand how technology can be used to create better customer experiences while maintaining meaningful human connections.

The authors discuss technologies and trends including artificial intelligence, automation, robotics, virtual and augmented reality, the Internet of Things, blockchain, and other emerging technologies. These developments can influence everything from customer acquisition and communication to personalization, service delivery, and brand experiences.

A major focus is the changing customer journey. Modern consumers move between physical and digital environments, often interacting with brands through multiple channels before making a purchase. Marketers therefore need strategies capable of connecting these experiences rather than treating online and offline marketing as completely separate activities.

The book also considers how organizations can use technology to create immersive experiences, personalized interactions, stronger customer relationships, and more effective marketing campaigns.

Rather than presenting technology as a replacement for people, Marketing 7.0 emphasizes the importance of combining technological capabilities with creativity, empathy, human connection, and customer-centric thinking.

Key Topics Covered

• Marketing 7.0
• Digital marketing
• Artificial intelligence
• Marketing technology
• Automation
• Customer experience
• Customer engagement
• Digital transformation
• Emerging technologies
• Immersive marketing
• Virtual reality
• Augmented reality
• Internet of Things
• Blockchain
• Robotics
• Personalization
• Omnichannel marketing
• Brand strategy
• Future of marketing
• Human-centered marketing

Why Read This Book?

Marketing 7.0 is a valuable resource for understanding how emerging technologies are changing marketing and customer behavior.

The book helps marketers think beyond traditional digital marketing by considering how AI, automation, immersive technology, and connected devices can influence the way brands attract, engage, and retain customers.

Who Should Read This?

Ideal for marketing professionals, entrepreneurs, business owners, digital marketers, brand managers, advertising professionals, students, startup founders, and anyone interested in the future of marketing and technology.

Product Details

• Title: Marketing 7.0: The Next Generation of Marketing
• Authors: Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
• Language: English
• Genre: Marketing / Business
• Themes: Digital Transformation, Technology & Customer Experience
• Publisher: Wiley
• Publication Date: February 8, 2021
• Pages: 224
• ISBN: 9781119668510
• Format: [Edition dependent]