{"product_id":"ai-in-business-for-dummies-by-jeffrey-allan-author","title":"The Public Relations Handbook by Alison Theaker (Author)","description":"\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eThe Public Relations Handbook\u003c\/span\u003e\u003cspan\u003e provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSplit into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and 'the decline of media', and is packed with student-friendly features including clear chapter aims, discussion questions and further reading suggestions throughout.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bookbeen","offers":[{"title":"Paperback","offer_id":52288653525301,"sku":null,"price":1425.0,"currency_code":"PKR","in_stock":true},{"title":"Hardcover","offer_id":52288675250485,"sku":null,"price":2025.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/1731\/5125\/files\/BOOKBEEN-2026-02-02T120433.122.png?v=1770015879","url":"https:\/\/bookbeen.com\/products\/ai-in-business-for-dummies-by-jeffrey-allan-author","provider":"Bookbeen","version":"1.0","type":"link"}