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Men Are from Mars, Women Are from Venus by John Gray
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Men Are from Mars, Women Are from Venus by John Gray

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Reconciliation: Islam, Democracy, and the West by Benazir Bhutto (Author)
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Reconciliation: Islam, Democracy, and the West by Benazir Bhutto (Author)

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Men Are from Mars, Women Are from Venus by John Gray (Author)
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Men Are from Mars, Women Are from Venus by John Gray (Author)

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Reimagining Pakistan Book by Husain Haqqani
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Reimagining Pakistan Book by Husain Haqqani

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Magnificent Delusions Book by Husain Haqqani
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Magnificent Delusions Book by Husain Haqqani

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Republic Book by Plato
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Republic Book by Plato

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Confessions of an Economic Hit Man, 3rd Edition Book by John Perkins
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Confessions of an Economic Hit Man, 3rd Edition Book by John Perkins

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Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.
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War in the Boardroom Al Ries Laura Ries

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The Immortal Life of Henrietta Lacks by Rebecca Skloot (Author)
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The Immortal Life of Henrietta Lacks by Rebecca Skloot (Author)

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Age of Ambition by Evan Osnos
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Age of Ambition by Evan Osnos

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Consequences of Capitalism by Noam Chomsky (Author)
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Consequences of Capitalism by Noam Chomsky (Author)

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The Gay Science by Friedrich Nietzsche (Author)
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The Gay Science by Friedrich Nietzsche (Author)

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Poor Economics by Abhijit V. Banerjee (Author)
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Poor Economics by Abhijit V. Banerjee (Author)

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The Battle for Pakistan by Shuja Nawaz (Author)
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The Battle for Pakistan by Shuja Nawaz (Author)

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The Republic by Plato (Author)
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The Republic by Plato (Author)

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On Language by Noam Chomsky (Author)
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On Language by Noam Chomsky (Author)

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Pakistan: Between Mosque and Military by Husain Haqqani (Author)
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Pakistan: Between Mosque and Military by Husain Haqqani (Author)

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No Higher Honour Book by Condoleezza Rice
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No Higher Honour Book by Condoleezza Rice

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The Story of Philosophy by Will Durant (Author)
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The Story of Philosophy by Will Durant (Author)

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Freedom at Midnight by Larry Collins (Author)
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Freedom at Midnight by Larry Collins (Author)

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