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Have you ever held out your hand to try and remember your PIN?Or acted out a golf stroke before going for it?Or just listened to your gut on a big decision?In this brilliant new book, leading business anthropologist Simon Roberts breaks down the revolutionary idea of embodied the information that is unconsciously picked up by our body for use in almost every area of our lives.Drawing on his own experience working with some of the world’s leading industry experts and looking at an incredible range of real-life examples and cutting-edge science, Roberts explains the various ways in which